The following article originally appeared in NAILS magazine circa 1995.

Clients Get Worked Up Over Workovers

Lois Burak, Owner of BeautyWorx in Northeast Philadelphia, knows how to make the most of her local resources. Since the early '80s, BeautyWorx has been transforming local residents -- housewives, students, and blue collar workers --- into cover girls. Burak proudly displays poster-sized photos of made over (or "worked over", as they call it) clients on the walls of the salon and uses only local non-professional talent in her advertising. Says Burak, "It's a great PR gimmick. Clients come into the salon to see photos of friends and relatives and that's how it gets started. People love to see themselves up on the wall." Despite the fact that she does little to promote the make-overs, business is booming. BeautyWorx just added a fourth floor to the 3,500 square-foot salon. True to form, Burak christened the new addition with a big bash featuring the works of local designers and artists.