The Northeast Times
Wednesday, Dec. 14, 1994

A Mix of Beauty and Brains

By Lynn Rotoli

If the words aromatherapy, reflexology, environmental fragranc- ing, shiatsu and senscience are lost on you, don’t go to your Webster dictionary, the meanings are too complicated and probably, too recent to appear there. Just give Lois Burak a call at Beauty Worx on Frankford Avenue. She knows what they mean.

As a matter of fact, Lois and her 13 employees are getting a real education on health, beauty massage and inner and outer therapies, both in the classroom and on-the-job.

“I really believe in education,” said the young entrepreneur and owner of the Beauty Worx. “We are constantly upgrading and changing in this industry and I want Beauty Worx employees to be on top and to understand all parts to beauty and therapy. Most people don’t think of hairstyles or nail techniques as a continuing education process – but it is. Out color specialist go out to classes for training, we have speakers come in to us. All of our girls are trained in the shiatsu method of massage. Of course our certified, full-time specialist also knows the full body European style or Swedish style, sports style and more.”

The owner explained the numerous services offered by the eight-year-old full service beauty salon. In addition to the superb hair services (starting from $5 for toddlers), nails (starting at $8) and tanning services that originally put the salon on the map in Northeast Philadelphia, the salon now offers mini and full body massages in a variety of techniques (ranging in prices from $5-$45), photo model make-overs, make-up applications, waxing services, facials,

mineral wraps, cellulite massages, and more.

A menu of special promotions, combination of packages and reasonably price services are available with a multitude of offerings. Bridal Party Packages (French manicure, designer updo, makeup application and Shiatsu stress buster, sparkling cider and snacks for $60), Couple Escape Packages, (complete with shrimp cocktail, sparkling cider, shiatsu massage, pedicure, make-up application, shampoo, conditioner, scalp treatment for two run $150), and Pamper Parties (shampoo, treatment, conditioning, hairstyle, shiatsu neck and shoulder massage, manicure, make-up application and cider/snack tray for $50,00) are available to take some stress out of your life. Clients are invited to devise their own packages at times and costs which are designed for the “time tight” and “cash crunched.”

The 3,500 square foot location at 7242 Frankford Ave. houses 4 floors of very upscale and trendy services for a fraction of the cost one would expect to pay. The salon also contains some of the most creative artists in the business.

Britton Condran attended Harcum College as an Art major. Her creativity comes through as she paints detailed works of art on nails as a Beauty Worx nail technician. Her “masterpieces” have included the outrageous to the traditional. Santa Claus, holly and reindeer designs are available in time for the holidays.

Alisa Hadad was working on her own but wanted to treat her mother-in-law to

a time at Beauty Worx. She was impressed with the group and ended up taking a job with Beauty Worx instead.

Ann Irons has been with Lois since Beauty Worx’ inception. “I love it here. These changes are wonderful and so creative.

In order to keep employees and customers current, Lois offers classes and parties to customers. The salon is sponsoring a video imaging night at the saloon where a customer can view herself in approximately 25 different hairstyles on January 6th. On the 30th of January the salon is sponsoring an aromavera class and a senscience shiatsu gathering is scheduled for February 11th. For further details regarding these parties, call Lois at 332-1112.

The salon also provides a mini boutique that offers jewelry and a variety of make-up, skin and hair products.

Lois encourages people to stop in and add their names to the Beauty Worx mailing list in order to receive the quarterly newsletters filled with events and coupons.

As one customer, Marion Hart, said on her way out, “the prices are unbelievably reasonable and the services are great!”

About the meaning of the words aromatherapy, reflexology, they are the study of, well, they mean, I mean it’s like… It’s really a little too complicated for me to explain, but I strongly urge you to visit Lois and her group… they’re the experts.