The News Gleaner
October 28, 2004
By Jeannette Ryder
| Huntingdon Valley's BeautyWorx Salon Day Spa will be featured on the new television show "Home Delivery" in October. The program will feature Feasterville residents Janice and Rick Hardy, who received a make over at BeautyWorx. "I got a call from the station last minute," said Lois Burak, owner of BeautyWorx. "Women wrote in about their husbands looking like mountain men and needing shaves." The producers chose the Hardys and wanted to see a dramatic change in the both of them. Burak was proud to be the owner of the salon chosen for the job. "We shaved him, cut his hair and highlighted it. He looked really great." The salon trimmed and lightened Janice's hair and "she looked phenomenal," said Burak, who purchased the Huntingdon Valley site a year ago. But the couple was not allowed to look at one another. "They were being so cooperative. They put a towel over his head. They put her in the bathroom with a chair against the door in case she looked out," Burak said. |
It was a rewarding experience for Burak, who has been involved with beauty for nearly twenty years. Burak started in the industry at age 15. She purchased her own shop, BeautyWorx in Northeast Philadelphia, when she was barely 22. "We have incredibly wonderful clients," she
said. "Some we've had since we opened the doors." And many times, she is with friends. Take Nettie Mason, for example. "Nettie used to be a waxing client and worked at Woolworth's. She had a license to do hair and kept it (to date)," Burak said. She offered Mason a job as a shampoo girl. Mason quickly advanced to her current position: manager. "It's difficult to find help like Nettie. She's been with BeautyWorx for 13 years. She was the most wonderful blessing," Burak said. Mason ensures customer satisfaction by randomly calling customers and |
asking them about their experience. "She's so good with people. She remembers everyone's names and their family. There's no way I'd be able to do what I do without her," said Burak, who has been quite busy. Burak purchased a second BeautyWorx location, which opened last year. It was "filthy. The massage room was filled with oils," Burak said. She and her staff spent a lot of time cleaning the building. As soon as the BeautyWorx in Huntingdon Valley opened, it became a success. "Since we've been open, we see clients from Hatboro, Warminster, and Horsham," Burak said. And, of course, the salon will be on TV. BeautyWorx offers massages, waxing, pedicures, manicures, make up, straightening, thermal reconditioning, hair cuts, washes, and more. BeautyWorx is located at 1051 County Line Road in Huntingdon Valley. For more information, please call 215-357-3333. BeautyWorx is also located at 7242 Frankford Avenue in Northeast Philadelphia. For more information, please call 215-332-1112. |