The News Gleaner

A Head Above the Competition

Beauty Worx introduces new stylist, who owner says brings fresh approach

By Kelly Madsen

Lois Burak is finally making her dream a reality. It was her dream to open a beauty salon that caters to everyone. Now she owns Beauty Worx, located at 7242 Frankford Ave.

She also wanted to find people to work in it who are as excited about the beauty industry as she is. She found Jacqui Brooks.

The last three years have been tough for Burak because she says she was unable to find beauticians who were both professional and excited to learn all they could about the beauty business. Brooks began working in the end of January.

“Jacqui and I clicked right away because of her enthusiasm,” said Burak. “She has a great professional attitude.”

Burak said that Brooks is a great add-

ition to the salon because now Beauty Worx can accommodate African Americans. Brooks specializes in hair extensions and chemical work. She also works on Caucasian and all ethnic hair.

Brooks likes to learn about new technology, and she investigates new products before she brings them into the salon. She always educates her clients about what she is doing to their hair, Burak said.

“Beauty Worx is different from every other salon because of me,” said Burak. “I’m a person who likes change and this industry is always changing.

“I love marketing and promotion,” she said.

Her salon is different because she only employs professional-minded

people and she is always trying creative ideas.

One of her ideas was to have a ‘Nail Clinix,’ which is designed for beauticians who want to learn the art of nail manicuring. The new students learn while they practice on clients, and the clients are charged the same price as discount nail salons charge. Burak said Nail Clinix is good for both client and student because the client gets a good, professional manicure. She said the discount nail salons are often unlicensed and untrained.

Beauty Worx offers a wide array of services like hair styling, cutting, perming, coloring and conditioning, tanning, massage, waxing, nails, cosmetics and ethnic hair treatments. Their prices are reasonable and they offer 25 percent off regular prices every day for seniors.